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Your portfolio can show them that you are.Īlong with your designs, include additional information about the scope of each piece. Your designs may be beautiful, but do they produce results? Potential customers want to see that you are worth the investment. If it doesn’t, remove it and create new pieces to feature instead. Ask yourself if it represents where you want your business to go. Take time to review each piece in your design portfolio. Alternatively, if you decide to find a niche in something like packaging designs, your portfolio must reflect that. For example, if you want to specialize in logo design and branding, include your best work in these areas. With this in mind, make sure each piece aligns with your current business goals. You're more likely to land the type of work that you showcase. Your portfolio helps shape the way your business grows. Share the type of work you want to do again
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Don't give busy hiring managers a reason to dismiss your work before seeing what you can do. No matter what form your portfolio takes, make sure it’s user-friendly. Work your story into your portfolio, so it becomes much more than a collection of good designs.Show off your UX and web design skills by customizing your portfolio.Customize a PDF version of your portfolio for each opportunity, featuring the projects most applicable to that client.Include a headshot that’s professional but still has personality.Weave in personal facts and history to help your clients learn more about you.Include a write-up about each project, sharing how you approached the task.Here are a few ideas to help you insert a bit of your personality into your portfolio: Your personality is key to making this happen, so let it shine in your design portfolio. You want your portfolio to catch your client's attention when they're viewing it. It'll also help your clients visualize the potential for their own business. This adds unique elements to your portfolio. Include images of your designs in use, if possible. Show projects at different stages of the design process to provide insight into how you work. You don’t want your prospects to see multiple pieces that are all visually similar, so don't be afraid to mix it up a bit. Including a diverse set of projects in your portfolio gives them a broader sense of your abilities. It helps them see if you’d be a good fit for their design needs (and if your design rates match your skills). Potential clients use your portfolio to get a better idea of what you can do. Then, as you gain experience, go back to your portfolio and update it.
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To round out your portfolio, you may need to create some conceptual projects. If you’re just starting your business, you may not have that many pieces yet. You may want to remove some of your early examples, as your work has likely improved since then. Review your designs and select the ones that best show your skills. If you’ve been in business for a while, take some time to sort through your past samples. This way, potential clients can see a variety of your work without having to dig through too many. While there’s no perfect number of projects to include, you should aim for between five and ten items. You can use a resume to list our all your graphic design achievements, but your portfolio should only contain the best of the best. Your portfolio should include your best pieces, not a link to everything you’ve ever created.